Case of greenhouse breeding sheds exported to the Philippines: Successfully developing the international market
I. Case background
With the growth of global demand for efficient agriculture and sustainable breeding, greenhouse breeding sheds, as an advanced breeding facility, have shown great potential in the international market with its advantages of improving breeding efficiency and protecting the breeding environment. A greenhouse breeding shed manufacturing company in my country, relying on advanced technology and high-quality products, actively expanded the international market and successfully achieved the export of greenhouse breeding sheds to the Philippines.
II. Introduction of export products
The greenhouse breeding sheds exported to the Philippines use advanced materials and designs and have the following characteristics:
● High-quality materials: weather-resistant and corrosion-resistant materials are selected to ensure the stable operation of the breeding sheds under various climatic conditions.
● Intelligent control system: equipped with advanced automatic control systems such as temperature, humidity, and light, which can adjust environmental parameters according to breeding needs and provide the best growth environment for breeding animals.
● High efficiency and energy saving: energy-saving design is adopted to reduce energy consumption and save operating costs for customers.
● Customizable: customized design and solutions are provided according to the breeding scale and needs of different customers.
III. Target market analysis
When selecting export target markets, enterprises conduct in-depth market research and analysis. Taking into account the climate conditions, the level of development of the breeding industry and market demand in the Philippines, the Philippines was finally determined as the main target market. The Philippines has a suitable climate, a developed breeding industry, and a large demand for efficient breeding facilities.
IV. Marketing strategy
In order to successfully open up the Philippine market, the following marketing strategies were adopted:
● Participate in international agricultural exhibitions: By participating in internationally renowned agricultural exhibitions, display the company's products and technologies to attract the attention of potential customers.
● Establish an online marketing channel: Use the Internet platform to establish an official website and social media account of the company to display product information and cases to increase the company's visibility and influence.
● Cooperate with local distributors: Establish a cooperative relationship with local distributors in the Philippines, and use their channels and resources to quickly expand the market.
● Provide high-quality after-sales service: Establish a complete after-sales service system to provide customers with timely technical support and maintenance services to improve customer satisfaction.
V. Export process
1. Order acquisition: The company successfully attracted the attention of many potential customers by participating in international agricultural exhibitions and online marketing. After many communications and negotiations, an export contract for greenhouse breeding sheds was signed with a large breeding company in the Philippines.
2. Production and quality control: After receiving the order, the company strictly produces in accordance with the contract requirements. During the production process, a strict quality control system was established to strictly control every link to ensure that the product quality meets international standards.
3. Packaging and transportation: After the product is produced, it is carefully packaged to ensure that the product is not damaged during transportation. The company selected a professional international logistics company to be responsible for the transportation and customs clearance procedures of the product to ensure that the product can arrive in the Philippines on time.
4. Installation and commissioning: After the product arrives in the Philippines, the company dispatches professional technicians to the customer site to install and commission the breeding shed. During the installation process, the technicians strictly follow the operating procedures to ensure that the breeding shed can operate normally.
VI. Export results
1. Economic benefits: This export order has brought considerable economic benefits to the company, not only increasing the company's sales and profits, but also laying a solid foundation for the company to further expand the international market.
2. Market influence: Through this export, the company's products have been widely praised in the Philippine market, increasing the company's visibility and market influence. Subsequently, the company has received orders from other countries and regions.
3. Technology improvement: During the export process, the company conducted in-depth technical exchanges and cooperation with foreign customers, continuously absorbed and learned from foreign advanced technologies and experiences, and further improved the company's technical level and product quality.
VII. Experience summary
1. In-depth understanding of target market demand: Before exporting, it is necessary to conduct in-depth market research and analysis on the target market to understand local climate conditions, the level of development of the breeding industry, market demand and other factors, so as to provide customers with more suitable products and solutions.
2. Focus on product quality and technological innovation: Product quality is the basis for the survival and development of enterprises. It is necessary to continuously improve product quality and technical level to meet customer needs and expectations.
3. Establish a sound marketing and service system: It is necessary to carry out marketing activities through multiple channels to improve the company's visibility and market influence. At the same time, it is necessary to establish a sound after-sales service system to provide customers with timely technical support and maintenance services and improve customer satisfaction.
4. Strengthen exchanges and cooperation with international partners: It is necessary to actively participate in international exchanges and cooperation, absorb and learn from foreign advanced technologies and experiences, and continuously enhance the international competitiveness of enterprises.
VIII. Future prospects
With the development of global agriculture and the increasing demand for efficient breeding facilities, the market prospects of greenhouse breeding sheds are broad. The company will continue to increase investment in research and development, continuously improve product quality and technical level, further expand the international market, and make greater contributions to the development of the global breeding industry.
